Typically, one would expect the weight a big name brokerage carries helps you attract the business you desire. We believe a client will hire you because they like and trust you; not because you’re from a certain company.
Once you know you’re working with a reputable and credible brokerage, your focus should be on building a brand around who you are. People must know who you are in order to trust you. For this reason, our ‘Agent Branding’ approach aims to create an image that’s centered around you and not the brokerage you are with. We remain truer to the idea that every agent is their own business.
Schedule a meeting with our Marketing Director to discuss the direction you’d like to take when developing your personal brand.