Over time, the best real estate agents start to realize they’re more than just facilitating the
purchase or sale of a home. Officially, they’re Realtors; but their day to day experiences find
them wearing many hats.
Providing excellent service and offering significant value establishes a client-centric approach that turns customers into friends and, eventually, excellent referral sources.
Here are two responsibilities you should embrace as a newly licensed real estate agent to
ensure you’re setting yourself up for long term success:
The 10-Minute Therapist
As a communicator and facilitator, a real estate agent is always on the phone.
The majority of discussions are transactionally based. But sometimes, more often than you’d
think, an agent finds themselves in the middle of a more personal conversation with their client.
Whether the client had a bad day or they’re apprehensive about some aspect of the process, suddenly, you’re no longer just a realtor; you’re a therapist as well.This is your opportunity to engage your clients on a personal level.
A common excuse here is ‘I don’t have the time’. The reality is realtors will never have as much time as they really need. The end of a successful day will always bring a sense of accomplishment and a reminder that you’ve barely made a dent on your to-do list.
Prioritizing is a daily practice for anyone. You decide what gets the majority of your time based on a combination of urgency and personal choice. But when you finally understand that at the center of your business stands the client, you begin to see the benefit in taking the time to treat them like a human.
Take the extra 10 minutes in your conversations to really understand your clients and watch your real estate business grow exponentially and organically.
The General Contractor
When we’re working with a buyer who doesn’t mind investing some money to modify a
property to their liking, we make it a point to offer our opinion on how that home can be
catered to fit their needs.
Maybe they like a more open concept between the kitchen and the living room. Maybe they’d like a bigger closet. Visualizing the possibilities for renovation within a home is an acquired skill in the same way that looking past the clutter (hyperlink) isn’t inherently easy. As a real estate agent, you can develop this perspective and add value to your clients home search.
Educating a client on what changes can be made to the home may be the difference between a happy buyer and another 2 months of searching. It is possible they found their home in a previous property without realizing it.
Asking your broker, a handyman, an experienced agent or flipping through an interior design
magazine on a regular basis will help you provide effective layout recommendations or cost
Every real estate agent stands as their own business so act accordingly. You are responsible
for your reputation. You are responsible for the level of service you provide. Accept this reality and you’ll begin to find yourself in a distinguished group of agents who highlight the value of our service rather than diminish it.